Send Automated Reminder Review Request Emails
Plans: Pro, Enterprise Platforms: Shopify
Even after you built a perfect, on-brand, and engaging review request email campaign, you still might see low open and response rates. Only some people have the time or willingness to leave a review right away, and even if they intend to leave or provide feedback on their recent purchase at some point in the future, they might lose the notification in their inbox or forget about it over time.
AfterShip Reviews reminder email feature allows you to schedule reminder review request emails after the initial request for feedback to customers who didn’t fill out the survey.
In this article, we will show you:
Set up and schedule reminder review request emails
Review request reminder email history
Review request reminder email analytics
Go to Email settings under the Review request emails section in the AfterShip Reviews admin
Click Customize to access the existing template of your review request email
Move to the Settings tab. Apart from Initial Email and Sender email settings, now you can see Reminder email settings
Tick the checkbox for Send reminder email to activate it
Under the Timing trigger, input the day(s) after the initial review request email notification you would like to send the reminder email
Edit the subject line and insert merge tags, if required
Edit the Sender info if you wish to. But please note that you can’t input separate sender settings for reminder emails
On the right-hand side, preview the final email and hit Save
On the Review Request email settings home page, you will see the confirmation message of when an initial Review Request email and reminder email are scheduled to be sent to customers.
Click Change if you wish to edit the trigger settings
You can track the performance of your review request reminder emails by visiting the Email history section in the admin under the Review request emails.
Orders with email sent: This reflects the total number of orders for which email has been sent.
Total emails sent: Initial and reminder emails sent
Open rate: This reflects the data of the total number of initial review requests as well as reminder emails opened by the customers
Reviews: The total number of Reviews data displays the total number of reviews collected from the initial review request as well as reminder emails sent within the selected time frame
Under the Scheduled, Paused and Sent tab, you can differentiate the review request initial and reminder emails with the help of the Trigger tags.
a. Initial review request emails will be labeled as Auto-initial
b. Reminder review request emails will be labeled as Auto-reminder
Use filters such as Product name, Status, Sent at, Type to sort data.
Email analytics dashboard helps evaluate the performance of your email campaigns.
The following metrics will be displayed on the screen:
Orders with email sent: The number of orders for which at least email was sent.
Reviews collected: The number of reviews collected from emails sent within the selected time frame.
NPS survey response: The number of NPS survey responses from emails sent within the selected time frame.
The Review request email funnel and the NPS email funnel display performance data for both initial review request emails and reminder emails:
a. Sent: The total number of emails sent
b. Delivered rate: The percentage of review request emails that were delivered successfully.
c. Open rate: The number of review request emails opened by customers divided by the total number of review request emails sent.
d. Conversion rate: The number of review request emails that led to one or more reviews divided by the total number of review request emails sent.
The review request email performance over time and the NPS email performance over time chart also showcases the pattern of how initial review request emails and reminder emails have performed over time.
a. The bar chart shows the sent rate over time
b. The line chart shows the open and conversion rate over time
You can filter and sort to either only view Automatic Initial or Reminder email data or Manually sent email data by selecting the right filter under Type
For any further questions or help, please contact our chat support team
Overview
Even after you built a perfect, on-brand, and engaging review request email campaign, you still might see low open and response rates. Only some people have the time or willingness to leave a review right away, and even if they intend to leave or provide feedback on their recent purchase at some point in the future, they might lose the notification in their inbox or forget about it over time.
AfterShip Reviews reminder email feature allows you to schedule reminder review request emails after the initial request for feedback to customers who didn’t fill out the survey.
📢 What you’ll learn
In this article, we will show you:
Set up and schedule reminder review request emails
Review request reminder email history
Review request reminder email analytics
Set up and schedule reminder review request emails
Go to Email settings under the Review request emails section in the AfterShip Reviews admin
Click Customize to access the existing template of your review request email
Move to the Settings tab. Apart from Initial Email and Sender email settings, now you can see Reminder email settings
Tick the checkbox for Send reminder email to activate it
Under the Timing trigger, input the day(s) after the initial review request email notification you would like to send the reminder email
Edit the subject line and insert merge tags, if required
Edit the Sender info if you wish to. But please note that you can’t input separate sender settings for reminder emails
On the right-hand side, preview the final email and hit Save
On the Review Request email settings home page, you will see the confirmation message of when an initial Review Request email and reminder email are scheduled to be sent to customers.
Click Change if you wish to edit the trigger settings
Review request emails
Email history
You can track the performance of your review request reminder emails by visiting the Email history section in the admin under the Review request emails.
Orders with email sent: This reflects the total number of orders for which email has been sent.
Total emails sent: Initial and reminder emails sent
Open rate: This reflects the data of the total number of initial review requests as well as reminder emails opened by the customers
Reviews: The total number of Reviews data displays the total number of reviews collected from the initial review request as well as reminder emails sent within the selected time frame
Under the Scheduled, Paused and Sent tab, you can differentiate the review request initial and reminder emails with the help of the Trigger tags.
a. Initial review request emails will be labeled as Auto-initial
b. Reminder review request emails will be labeled as Auto-reminder
Use filters such as Product name, Status, Sent at, Type to sort data.
Analytics dashboard
Email dashboard
Email analytics dashboard helps evaluate the performance of your email campaigns.
The following metrics will be displayed on the screen:
Orders with email sent: The number of orders for which at least email was sent.
Reviews collected: The number of reviews collected from emails sent within the selected time frame.
NPS survey response: The number of NPS survey responses from emails sent within the selected time frame.
Email funnel
The Review request email funnel and the NPS email funnel display performance data for both initial review request emails and reminder emails:
a. Sent: The total number of emails sent
b. Delivered rate: The percentage of review request emails that were delivered successfully.
c. Open rate: The number of review request emails opened by customers divided by the total number of review request emails sent.
d. Conversion rate: The number of review request emails that led to one or more reviews divided by the total number of review request emails sent.
Performance over time charts
The review request email performance over time and the NPS email performance over time chart also showcases the pattern of how initial review request emails and reminder emails have performed over time.
a. The bar chart shows the sent rate over time
b. The line chart shows the open and conversion rate over time
You can filter and sort to either only view Automatic Initial or Reminder email data or Manually sent email data by selecting the right filter under Type
For any further questions or help, please contact our chat support team
Updated on: 04/04/2025
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