Articles on: Emails

How to Schedule Review Request Emails Based on Order Delivery

Plans: Pro, Enterprise Platforms: Shopify


Overview


We cannot stress enough how crucial customer reviews are in building your brand credibility and pushing the bandwagon of your store conversions. Peer opinion is what drives customers to take the final step to trust your brand and make the purchase. But only collecting reviews will not drive your store to success.


Collecting positive feedback at the right time, undeniably reflecting the happy experiences of your customers, is what will take your brand to the next level.


What you’ll learn


In this article, we will show you



Review Request Emails After Order Delivery


AfterShip Reviews enables users to strengthen their review collection conversions by allowing them to schedule and send review collection emails at the right time and right stage of the customer journey.


Merchants can trigger emails based on:


  • Order fulfillment - {{N}} days after the order fulfillment date
  • Order delivery - {{N}} days after the order delivery date


Eligibility Criteria


A merchant must have both AfterShip Reviews and AfterShip Tracking **installed for the same organization



AfterShip Tracking installation


If a merchant doesn’t have an active AfterShip subscription, he will be asked to first install the tracking app to configure and send review request emails based on order delivery.


A merchant will see this error message,


Why?


AfterShip Reviews works in tandem with AfterShip to get the tracking updates. A review invite will only be triggered when the order is marked as “Delivered” on AfterShip based on the target settings.


FAQs


1. What will happen if a merchant’s AfterShip Tracking subscription has ended?


If a merchant’s subscription plan has expired, he will be asked to first upgrade his AfterShip subscription to enable the review request email after the order is delivered to his customers.


A merchant will see this error message,


2. What will happen if a merchant has already scheduled the email and the AfterShip subscription ends midway?


As we have mentioned before also, AfterShip Reviews fetches tracking updates from AfterShip Tracking. The review request email will be triggered once the order is marked “Delivered” on AfterShip.


If a merchant’s AfterShip subscription expires, automatically tracking updates won’t be fetched by AfterShip Reviews. In that case, the review request emails will be triggered based on the configured order fulfilment settings (fallback settings), i.e, the emails will be sent after the customer order is fulfilled.


Set up review request emails based on order delivery


  1. Go to Review request email settings in your AfterShip Reviews admin
  2. Navigate to Emails settings and shift the toggle on for Automatic review request emails
  3. Click Customize to open to the email editor


  1. Under Initial Email Settings, set email trigger time when the customer will receive the review invite once their order is marked delivered in AfterShip


  • You can set the number of days after the order is delivered when the review invite will be sent


  1. Configure the trigger time for the reminder email


  • You can set the number of days after the initial email for customers who didn't submit a review


  1. Edit the ** exclusion rules **
  2. Edit the sender information
  3. Modify the look and feel, and content for the email as per your requirements
  4. Remove the AfterShip branding by disabling "Remove Powered by AfterShip"
  5. Click Save to confirm the changes


If you have any questions, please contact our support team for quick assistance.

Updated on: 28/04/2025