Configure Language Settings for Review Widgets and Emails
Overview
With AfterShip Reviews, you can change the language of the review widgets based on your locale. And when shoppers see the review section along with the Write a review button in their native language, they are likely to share their buying experience and also stick with your brand in the long run.
What you'll learn
In this tutorial, we'll discuss:
- How to change the Review Widget's default language
- How to set up multi-language review widgets and review request emails
- AI auto-translation
How to change the Review Widget's default language
You can confirm your Shopify language setting here: Shopify admin > Settings > Languages
- For stores with a single published language: Your default language is the language all customers see on the review widget and receive in the review request email.
- For stores with multiple published languages: The review widget and review request email adapt to your customer's chosen language.
If the chosen language isn't available in AfterShip Reviews, your default language will be applied.
To change the default language:
- Log in to your AfterShip Reviews account.
- Navigate to Settings > Languages
- Ensure your desired language is in your language list; if not, add it from Add language.
- Search for the Language from the dropdown, and click Add to add the language.
- Now click the Change default language, enter your desired language in the search bar, and click Confirm.
How to set up multi-language review widgets and review request emails
1. Add languages
You can add multiple languages to your languages list by simply clicking Add language. Each language you added to your languages list will have a status:
- Published means the language can be used on your review widgets and the corresponding review request email template will be sent to related customers as well.
- Unpublished means the language won’t show on your review widgets and the corresponding review request email template won’t be used.
2. Publish languages
To publish multiple languages in your AfterShip Reviews admi,
- Click “{…}” icon
- Change the status of each language to Publish
- Once you have multiple published languages, we will check your customer’s current chosen language and show the corresponding version of review widgets and review request emails
- If your customer's chosen language is not available in your AfterShip Reviews language list, the system seamlessly defaults to presenting the review widgets and review request emails in your chosen default language.
- Within the review request email editor, you'll find a convenient drop-down list containing all your available languages.
- You can switch to another language’s template to translate and update it by yourself. Our system will auto-translate all constant words, such as, “unsubscribe”, ensuring a streamlined and efficient customization process.
Languages supported
Currently, we support 28 languages.
Language (English) | Native Name |
|---|---|
English | English |
Portuguese | Português |
French | Français |
Spanish | Español |
German | Deutsch |
Swedish | Svenska |
Italian | Italiano |
Japanese | 日本語 |
Turkish | Türkçe |
Chinese (Simplified) | 中文 |
Dutch | Nederlands |
Norwegian | Norsk |
Korean | 한국어 |
Czech | čeština |
Greek | Ελληνικά |
Polish | Polski |
Lithuanian | lietuvių |
Hungarian | Magyar |
Croatian | Hrvatski |
Chinese (Traditional) | 繁體中文 |
Romanian | Română |
Latvian | Latviešu valoda |
Brazilian Portuguese | Português do Brasil |
Danish | dansk |
Hebrew | עִברִית |
Estonian | eesti keel |
Slovenian | Slovenščina |
Slovak | Slovenský |
Customer experience
Your changes will be applied to these 3 places:
1. Review widgets
2. Write a Review form
3. Review request email
How to auto-translate all my review content?
We now support AI-powered auto-translation for all review content, not just static text, but also dynamic elements like reviews, replies, and more.
- If you only want static content translated (such as “Write a review” or “Ask a question”) and prefer to keep review content in its original language for transparency, you can simply configure your Store Languages without enabling AI auto-translate.
- If you'd like to auto-translate all review content, including custom forms, to help buyers better understand and enjoy a smoother shopping experience, make sure to:
- Set up your Store languages to match your Shopify language settings.
- Enable the AI auto-translate feature.
Content and auto-translation support
Content Type | Details | Auto-Translate Support | Related Feature |
|---|---|---|---|
AfterShip static content | Text in widgets, forms, and emails | ✅ Yes | Store languages |
| | ❌ No | N/A |
Dynamic content | Reviews and replies | ✅ Yes | AI auto-translate |
| Questions and answers | ✅ Yes | AI auto-translate |
| Custom form fields and widget titles | ✅ Yes | AI auto-translate |
| Email templates | ❌ Manual translation needed | Store languages and email editor |
Other | Store name, Reviewer name, and Product name | ❌ No | N/A |
FAQs
1. How long does it take to auto-translate my review content?
It depends on the number of reviews and products in your store. Typically, it takes up to 24 hours to prepare the translation data.
2. How can I auto-translate all review content?
Just set your Store Languages to match your Shopify language settings and enable AI Auto-Translate.
3. How is the buyer’s language detected?
- We detect it based on the language selected by the buyer via the Shopify language dropdown.
- Make sure your AfterShip Store Languages match your Shopify languages for translations to display correctly.
4. What happens if I unpublish or delete a language?
- All static and dynamic content will no longer be translated into that language.
- If a buyer views your store in that language, the review widget will show content in your default language.
5. Can AI auto-translate my email templates?
- No, you'll need to manually translate your email templates to ensure the content aligns with your branding. After setting up your language list, you can use the language switcher in the email editor to select a language and add your translations.
- AfterShip Reviews will only auto-translate the static parts of your email template, such as “Unsubscribe” and “Having trouble with this form? Submit your response online.”
6. Will my custom review form be auto-translated?
Yes, custom review forms will be automatically translated based on the buyer’s selected store language. This includes:
- The form in review request emails
- The “Write a review” form on your storefront
- Feedback shown in the review widget
7. Will my store name and product name be auto-translated?
No, we keep store and product names in their original language to maintain brand consistency.
Updated on: 05/09/2025